Whole Foods to Offer Freebies, Deals on 2017 ‘Food Holidays’

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The grocer's rollout of freebies begins this Friday -- National Cheese Lovers Day.

Whole Foods Market will celebrate “food holidays” throughout 2017 by offering corresponding freebies and discounts.

The festivities will kick off Friday — National Cheese Lovers Day.

David Lannon, global vice president of operations for Whole Foods Market, explains in a company announcement issued this week:

“Whole Foods Market is all about sharing the love and joy of food, so we are thrilled to do just that with fun holidays throughout 2017.”

For National Cheese Lovers Day, for example, the upscale grocery chain will host sampling events in all of its stores. You’ll be able to taste Le Gruyere Reserve, Cypress Grove Humboldt Fog and local cheese selections.

The next food holiday that Whole Foods will celebrate is National Green Juice Day on Jan. 26. A coupon for $2 off any large smoothie or juice made in-house will be available on the Whole Foods app.

As we explain in “10 Secret Ways to Save at Whole Foods,” the app is free and offers high-value digital coupons you won’t find anywhere else.

Whole Foods’ celebrations of future food holidays will be announced one week before each holiday.

The corresponding deals will include a combination of new deals and deals the grocer has offered in the past — such as 25-cent coffee on National Coffee Day and 25-cent cookies on National Cookie Day.

What’s your take on this news? Let us know below or over on our Facebook page.

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