Why Amazon Is Suing More Than 1,000 Product Reviewers

What's Hot

How to Cut the Cable TV Cord in 2017Family

8 Major Freebies and Discounts You Get With Amazon PrimeSave

Study: People Who Curse Are More HonestFamily

8 Creative Ways to Clear ClutterAround The House

15 Things You Should Always Buy at a Dollar StoreMore

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

5 Reasons to Shop for a Home in DecemberFamily

This Free Software Brings Old Laptops Back to LifeMore

Should You Donate to Wreaths Across America? A Lesson in Charitable GivingAround The House

6 Reasons Why Savers Are Sexier Than SpendersCredit & Debt

Resolutions 2017: Save More Money Using 5 Simple TricksCredit & Debt

10 Free Things That Used to Cost MoneyAround The House

7 New Year’s Resolutions to Make With Your KidsFamily

10 Simple Money Moves to Make Before the New YearFamily

The 3 Golden Rules of Lending to Friends and FamilyBorrow

In an ongoing battle to keep it real, the e-commerce giant is going after Fiverr users who allegedly wrote and sold phony reviews for products sold on Amazon.

Amazon is taking its battle against bogus product reviews to a new level by targeting the individuals who are allegedly writing the reviews.

Months after the e-commerce giant sued three companies it claims faked product reviews, Amazon has filed a new lawsuit against individuals who are writing and selling phony reviews through Fiverr.com, Consumerist reports.

Fiverr is a website where people sell creative and professional services for prices starting at $5 (thus the site name). The lawsuit, which does not target Fiverr, includes 1,114 unnamed defendants who used Fiverr to sell Amazon reviews.

According to USA Today, many people promised five-star reviews for products.

“I will post awesome review on your amazon product, kindle book, ebook etc,” read one offer, cited in the suit. That person, whose screen name was bess98, described themselves as having more than 30 different accounts and offering 24/7 support.

In other cases, the defendants didn’t actually write the review. Instead, they offered to use their identity and Amazon account to post a review written by the product seller.

“You know your product better than me. So please provide your product review, it will be better,” one poster quoted in the suit wrote.

Amazon spokeswoman Julie Law told USA Today that Amazon is targeting phony reviews because the company wants its customers to be able to use the reviews to make informed purchasing decisions.

“We continue to use a number of mechanisms to detect and remove the small fraction of reviews that violate our guidelines. We terminate accounts that abuse the system and we take legal action,” Law said.

Find out what other methods Amazon is using to thwart bogus reviews. Check out “Amazon Deploys New Weapon in War on Phony Reviews.”

Do you rely on product reviews to help you make buying decisions? Share your comments below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: Need Some Work? Amazon Expands Delivery by Uber-Style Drivers

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,839 more deals!