Yogurt Wars Update: Chobani Ordered to Pull ‘Bad Stuff’ Ads

What's Hot

2 Types of Black Marks Might Vanish From Your Credit File SoonBorrow

6 Ways the Obamacare Overhaul Might Impact Your WalletInsurance

7 Dumb and Costly Moves Homebuyers MakeBorrow

This Free Software Brings Old Laptops Back to LifeMore

Obamacare Replacement Plan Gets ‘F’ Rating from Consumer ReportsFamily

Beware These 12 Common Money MistakesCredit & Debt

21 Restaurants Offering Free Food Right NowSaving Money

17 Ways to Have More Fun for Less MoneySave

House Hunters: Beware of These 6 Mortgage MistakesBorrow

30 Household Uses for Baby OilSave

25 Ways to Spend Less on FoodMore

Nearly Half of Heart-Related Deaths Linked to These 10 Foods and IngredientsFamily

5 Surprising Benefits of Exercising Outdoors in WinterFamily

10 Ways to Save When You’re Making Minimum WageSave

Boost Your Credit Score Fast With These 7 MovesCredit & Debt

7 Painless Ways to Pay Off Your Mortgage Years EarlierBorrow

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

The True Cost of Bad CreditCredit & Debt

10 Companies With the Best 401(k) PlansGrow

This Scam Now Tops ID Theft as the No. 2 Consumer ComplaintFamily

6 Stores With Awesome Reward ProgramsFamily

6 Ways to Save More at Lowe’s and The Home DepotSave

6 Healthful Treats for Your DogFamily

New Study Ranks the Best States in the U.S.Family

Thousands of Millionaires Moving to 1 Country — and Leaving AnotherGrow

Strapped for College Costs? How to Get the Most From FAFSABorrow

6 Overlooked Ways to Save at Chick-fil-AFamily

Ask Stacy: What’s the Fastest Way to Pay Off My Mortgage?Borrow

Where to Sell Your Stuff for Top DollarAround The House

8 Ways to Get a Good Price on a Shiny New AutoCars

Ask Stacy: How Do I Start Over?Credit & Debt

Secret Cell Plans: Savings Verizon, AT&T, T-Mobile and Sprint Don’t Want You to Know AboutFamily

30 Awesome Things to Do in RetirementCollege

14 Super Smart Ways to Save on TravelSave

The Rich Prefer Modest Cars — Should You Join Them?Cars

You’ll Soon Pay More to Shop at CostcoSave

10 Ways to Save When Your Teen Starts DrivingFamily

A federal judge says Chobani's claims about its competitors go too far, but the yogurt maker vows to keep "fighting the good fight."

A federal judge has ordered Greek yogurt maker Chobani to yank its ads claiming that its rivals’ Greek yogurt products contain “bad stuff,” such as pesticides and chlorine.

In issuing his ruling, Judge David Hurd of the U.S. District Court for the Northern District of New York, says Chobani’s ads were misleading, NBC reports.

Chobani’s #NoBadStuff ads led Yoplait producer General Mills and fellow yogurt maker Dannon to file separate lawsuits against their rival for false advertising.

General Mills said that ads produced by Chobani — a Norwich, New York-based company — implied that its Yoplait Greek 100 is “so dangerous and unfit to eat that consumers should discard it as garbage” because it contains potassium sorbate.

Chobani’s ads also were critical of Dannon’s use of artificial sweetener sucralose in its Light & Fit Greek yogurt, claiming that the sweetener has “added chlorine.”

According to Marketing Daily:

Both sucralose and potassium sorbate have been extensively studied, and both are generally recognized as safe by U.S. food regulators. In his rulings, Hurd wrote that “the balance of record evidence reflects that sucralose is an unusually well-studied compound repeatedly determined to be safe for ordinary consumption,” and that the U.S. Department of Agriculture has stated that potassium sorbate has been found to be “nontoxic even in large quantities.”

Although Chobani has been barred from running the controversial ads, Hurd said “Chobani is free to continue to spread its message about the value of selecting natural ingredients.”

In a press release on the judge’s ruling, Chobani said it will continue to “fight the good fight.”

“This is not a marketing campaign, it’s a mindset campaign, and it outlines the difference between using only natural ingredients versus artificial ingredients,” Chobani chief marketing and brand officer Peter McGuinness said in a prepared statement. “While we’re disappointed by the preliminary ruling, we’re committed to continuing the conversation and it’s good to see big food companies like General Mills starting to remove artificial ingredients from some of their products, like their cereals. In the end, if we can give more people more information while helping other food companies make better food, everyone wins.”

Dannon and General Mills said they’re pleased with Hurd’s ruling.

What’s your take on the judge’s ruling against Chobani advertising? Share your thoughts below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: 10 Super Bowl Party Hacks to Save You Time and Money

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 2,042 more deals!