Yogurt Wars Update: Chobani Ordered to Pull ‘Bad Stuff’ Ads

What's Hot

How to Cut the Cable TV Cord in 2017Family

8 Major Freebies and Discounts You Get With Amazon PrimeSave

8 Creative Ways to Clear ClutterAround The House

Study: People Who Curse Are More HonestFamily

This Free Software Brings Old Laptops Back to LifeMore

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

The 3 Golden Rules of Lending to Friends and FamilyBorrow

6 Reasons Why Savers Are Sexier Than SpendersCredit & Debt

Resolutions 2017: Save More Money Using 5 Simple TricksCredit & Debt

Porta-Potties for Presidential Inauguration Cause a StinkFamily

Protecting Trump Will Cost Taxpayers $35 MillionFamily

Tax Hacks 2017: Don’t Miss These 16 Often-Overlooked Tax BreaksTaxes

5 New Year’s Resolutions That Will Pay Off 10 Years From NowCollege

10 Simple Money Moves to Make Before the New YearFamily

A federal judge says Chobani's claims about its competitors go too far, but the yogurt maker vows to keep "fighting the good fight."

A federal judge has ordered Greek yogurt maker Chobani to yank its ads claiming that its rivals’ Greek yogurt products contain “bad stuff,” such as pesticides and chlorine.

In issuing his ruling, Judge David Hurd of the U.S. District Court for the Northern District of New York, says Chobani’s ads were misleading, NBC reports.

Chobani’s #NoBadStuff ads led Yoplait producer General Mills and fellow yogurt maker Dannon to file separate lawsuits against their rival for false advertising.

General Mills said that ads produced by Chobani — a Norwich, New York-based company — implied that its Yoplait Greek 100 is “so dangerous and unfit to eat that consumers should discard it as garbage” because it contains potassium sorbate.

Chobani’s ads also were critical of Dannon’s use of artificial sweetener sucralose in its Light & Fit Greek yogurt, claiming that the sweetener has “added chlorine.”

According to Marketing Daily:

Both sucralose and potassium sorbate have been extensively studied, and both are generally recognized as safe by U.S. food regulators. In his rulings, Hurd wrote that “the balance of record evidence reflects that sucralose is an unusually well-studied compound repeatedly determined to be safe for ordinary consumption,” and that the U.S. Department of Agriculture has stated that potassium sorbate has been found to be “nontoxic even in large quantities.”

Although Chobani has been barred from running the controversial ads, Hurd said “Chobani is free to continue to spread its message about the value of selecting natural ingredients.”

In a press release on the judge’s ruling, Chobani said it will continue to “fight the good fight.”

“This is not a marketing campaign, it’s a mindset campaign, and it outlines the difference between using only natural ingredients versus artificial ingredients,” Chobani chief marketing and brand officer Peter McGuinness said in a prepared statement. “While we’re disappointed by the preliminary ruling, we’re committed to continuing the conversation and it’s good to see big food companies like General Mills starting to remove artificial ingredients from some of their products, like their cereals. In the end, if we can give more people more information while helping other food companies make better food, everyone wins.”

Dannon and General Mills said they’re pleased with Hurd’s ruling.

What’s your take on the judge’s ruling against Chobani advertising? Share your thoughts below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: 7 Cheap Valentine’s Day Gifts for Your Dog

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,821 more deals!