10 Pros and Cons of Trying to Profit With a Franchise

If you have dreamed about being your own boss, running a franchise could be for you. Just make sure you understand what you're getting into first.

Con: You’re following a template

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If you envision yourself in a business in which you have the unfettered ability to do what you want, skip a franchise.

Businesses operated under a franchise model often have to follow specific guidelines when it comes to marketing, pricing and operations. In addition, they may be limited to operating and advertising in a specific area. And if you want your business to grow, you may have to buy another franchise location to do so.

Con: Upfront costs can be high

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There can be steep costs associated with starting a franchise, including costs you wouldn’t have with your own business — like the price of buying into the company.

You’ll probably need to go without a salary while you receive training, set up the business and hire employees. Once you finally take in money, you’ll face expenses like payroll, rent, utilities and repaying any money you borrowed.

Your initial goal should be simply to generate enough income to cover your costs, meaning that it could be a while before you can take a salary.

Con: You share your revenue

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One feature of the franchise business model is that franchisees must share their revenue with corporate headquarters.

Con: You must be all in, all the time

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Being a business owner is an exciting prospect, but don’t make big plans for your spare time just yet. You might be saying goodbye to the 9-to-5, but you could be saying hello to the 5-to-9. That would be 5 a.m. to 9 p.m.

Con: You may not be cut out for it

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You don’t have to be an extrovert, but depending on the business you choose, it will likely help you a lot. Many franchise businesses require a lot of person-to-person contact. Sales, marketing and schmoozing with customers and suppliers may be a larger part of your work than you imagine.

Have you explored franchises as a business option? Share your experiences with us in comments below or on our Facebook page.

Marilyn Lewis contributed to this post.

Maryalene LaPonsie
Maryalene LaPonsie
After 13 years as a staffer for a Michigan legislator, I decided it was time to quit the commute and work from home instead. For the past three years, I’ve been penning ... More

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