Target takes up to 28% off select seats, canopies, and gazebos, with items starting at $29.99 plus about $6 for shipping. (Some items have free shipping.) A couple of best bets:
Party Sail Canopy from $29.99 + $6 s&h (pictured, low by $3)
Quik Shade Weekender W64 Instant Canopy for $69.99 + $26 s&h (low by $32)
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.