For in-store pickup only, Home Depot offers the Rubbermaid 48-Quart Victory Cooler, model no. 2A09-04-MODRD, for $14.88. That's $5 under our mention from a year ago and the lowest no-rebate price we've seen. (It's also $10 below the the lowest shipped price we could find.) This cooler holds 56 cans, and has a double-walled dome lid and foldable handles.
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.