Sierra Trading Post offers the SmartWool PhD Cortina Jacket in Purple (pictured), Loden, or Natural for $54.95. Coupon code "SWV14" knocks shipping to $2.95. That's the lowest total price we could find by $22. It's available in sizes from XS to L, although not in all size/color combinations.
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.