With a 2-year commitment, TiVo cuts prices on its TiVo Roamio DVRs and service plans. The DVRs start at free; each plan costs $19.99 per month, tied with last week's mention, and yields lower prices than paying for service up front. The items, with free shipping:
TiVo Roamio DVR for free ($220 off)
TiVo Roamio Plus DVR for $99.99 ($320 off)
TiVo Roamio Pro DVR for $199.99 ($420 off)
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.