Cameta Camera offers the Fenix 258-Lumen Cree LED Flashlight, model no. TK11-R5, bundled with the Fenix LED Diffuser Tip, model no. AOD-M, for $52.95 with free shipping. That's $5 under our mention from last year of the flashlight alone and the best price we've seen. (It's also $19 below the lowest total price we could find for these items separately elsewhere.) The flashlight is waterproof and features a 50,000-hour lifespan, holster, and lanyard.
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.