L.L.Bean takes up to 55% off women's swimwear, with prices from $14.99. (Prices are as marked.) Plus, all orders qualify for free shipping. A couple best bets:
L.L.Bean Women's Beansport Tank Swimsuit for $34.99 ($5 off)
L.L.Bean Women's Beansport Skirted Swim Bottom in Misses' sizes for $44.99 (Cobalt pictured, $5 off)
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.