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JCPenney retail stores cut $10 off apparel, shoes, accessories, fine jewelry, and home purchases of $25 or more via this printable coupon. Alternatively, the same coupon takes 10% off select watches, furniture, mattresses, and custom blinds & shades. That's tied with last month's mention as the best dollar-off in-store discount we've seen from JCPenney this year. Some exclusions apply. Coupon expires August 2.