Fry's Electronics offers Lost Planet 3 for PlayStation 3 or Xbox 360 for $9.99. Opt for free in-store pickup to avoid a shipping charge of up to $2.99. That's $2 under our March mention of the Xbox 360 version and the lowest price we've seen for this game. (It's a current low for either version by $5.) Deal ends August 14.
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.