Walmart offers the RCA 40" 1080p Flat LED HD Television, model no. RLDED4016A, for $129.99 with free shipping. That's $30 under our mention from a week ago and among the lowest prices we've seen for a 40" HDTV. (It's the best deal today by $30.) It features a 1920x1080 (1080p) native resolution, LED backlight, and three HDMI inputs.
With these companies, it might be easier than you think to negotiate your monthly bill down.