Wholesale Connection via Rakuten offers the Roku Premiere 4K HDR Streaming Media Player for $38.99. Coupon code "WC6" cuts that to $32.99. With free shipping, that's the best deal we could find for the model by $7 and the lowest outright price we've seen for any Roku 4K player. Deal ends January 22. This 2018 model features: HDR10 802.11n wireless streaming apps (including Netflix, Hulu, YouTube, more) remote control with voice search Note: This coupon can only be used once per account, with a maximum discount of $40. (You must be signed in to use it.)