Best Buy offers the Insignia 50" 4K HDR Flat LED Ultra HD Smart Fire Television for $279.99 with free shipping. That's $70 off list and tied with our December mention as the lowest price we've seen for a 50" Fire TV. Features include: 3840x2160 (2160p) native resolution Fire TV apps Alexa voice control 3 HDMI ports, 1 USB port