JCPenney has officially released its 2019 Black Friday ad. The sale starts in-store on Thanksgiving at 2 pm and runs through Saturday, while online shopping starts on Wednesday. You'll save up to 80% on a wide selection of clothing, shoes, jewelry, toys, and home items through November 30. JCPenney will also offer a coupon giveaway on Thanksgiving. These coupons will be handed out before doors open on Thursday, while supplies last, and will give $10, $100, or $500 off a purchase of $10, $100, or $500 or more respectively. Each store will have at least one $500 off coupon. Shop Now at JCPenney Features Our experts are currently analyzing the ad -- check out our picks for the top JCPenney Black Friday deals once they are added. See our full Black Friday coverage. Sign up here to receive general updates about our Black Friday coverage.