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Ethel M is a big deal in Las Vegas, but we realize that not everyone recognizes the majesty of this brand. Ethel M is named for Ethel Mars, the wife of Frank Mars, the founder of Mars, Incorporated. Their son, Forrest, took over the family business and eventually retired to the Las Vegas Valley, where he founded Ethel M Chocolates to honor his mother.While the factory and cactus garden may be closed to tours, Ethel M is shipping their gourmet chocolate all over the nation for free and donating chocolate care packages to hospitals, pharmacies, trucking companies, and more via nominations on their social media. So tag a local superhero on their social media or use the free shipping offer as an excuse to see what all the fuss is about. Shop Now