LEGO Shop at Home offers its LEGO City Helicopter Rescue Set, model no. 4429, for $29.98 plus $6.95 for shipping. That's $11 under our mention from two weeks ago (although that deal required in-store pickup) and the lowest total price we could find by $16. This 425-piece set includes a helicopter, ambulance, and four minifigures.
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.