Columbia offers its Columbia Men's The Compounder Shell Jacket in five colors for $149.98. Coupon code "JACKETS50" cuts it to $74.99. Plus, Greater Rewards members receive free shipping on all orders. (Not a member? It's free to sign up.) That's tied with our mention from last week and the lowest total price we could find by $94. It's available in sizes M to XXL, although not in all size/color combinations.
If the price of ice cream plunges, more people will buy it, right? Not so fast. Watch this video to learn how the human mind influences buying behaviors.