For the first year ever, in 2015 there have been more Web searches about men’s hairstyles than women’s hairstyles.
According to MarketWatch:
In 2015, for the first time ever, there were more Google searches (by about 6%) for information about men’s hair than about women’s, according to an analysis released Thursday by Google. “Men’s hairstyles are topping the trending list,” the 2015 Beauty Trends report reveals.
Perhaps the most hair-raising finding of the report, however, is the specific men’s hairstyles that are searched for the most — the “man bun” and the “comb-over.”
The ‘man bun’
According to Google, this style is what it sounds like: a male version of the up-do for long hair.
The most common searches related to the hairstyle are “how to grow a man bun” and “how to tie a man bun.”
The celebrities who’ve helped popularize the man bun include singer Harry Styles of the British boy band One Direction, and Hollywood actors Jared Leto and Leonardo DiCaprio.
Today’s comb-over is more about looking sophisticated than it is about covering bald spots.
Marc Speichert, Google’s managing director of global clients, writes on the marketing-oriented blog Think With Google that today’s comb-over look is more of a Don Draper (from the TV series“Mad Men”) than a Donald Trump style.
Rob McMillen, head barber at Blind Barber in New York City, tells Google:
“New high-end barber shops are re-popularizing traditional American looks from the ’50s and ’60s, but making them more high-end and personalized.”
Among women’s hairstyles, braids (especially “box braids” and “goddess braids”) and dyed hair (especially in purple or gray) are most searched for, according to Google’s report.
Are you surprised the comb-over is making a comeback or that the man bun is so popular? Share your reaction to these trends below or on Facebook.