America’s 20 Biggest Stadium-Naming Deals

20. Toyota Center — Houston, Texas

mastering_microstock / Shutterstock.com
mastering_microstock / Shutterstock.com

Toyota agreed to pay $100 million — or $5 million a year for 20 years — to secure naming rights to the NBA’s Houston Rockets’ home arena, which is located in downtown Houston. Toyota Center, which covers six city blocks, also hosts concerts and other events.

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