Do Your Politics Determine Which Car You Buy?

By on

Over the past couple of weeks, two of America’s favorite pastimes have collided: presidential politics and automobiles. Consider…

From Boise to Bombay, everyone’s been talking about Republican front runner Mitt Romney – not his candidacy, but his car elevator.

“Romney’s proposed renovations for his California beachfront property, located in the La Jolla community of San Diego, include a car lift for his four on-site cars,” Yahoo News reported. “He’s even spent more than $20,000 on a lobbyist to help expedite the approval process through the city government.”

Last week, however, the local newspaper in La Jolla reported, “Romney’s home rebuild with car elevator on hold for now.” Apparently, Romney requested it himself, perhaps because the media attention on his car elevator wasn’t elevating his campaign.

Democrats certainly used the car elevator story to paint Romney as out of touch with financially struggling Americans. But there’s a bigger question here: Do the differences between Democrats and Republicans go past the government and into the garage? Does political affiliation have something to do with the car you drive?

It sure does, says consulting firm Strategic Vision. According to its research…

  • 69 percent of people who purchase convertibles are Republicans.
  • More new cars are purchased by Republicans (37 percent) than Democrats (31 percent).
  • Perhaps not surprisingly, more Republicans (49 percent) than Democrats (27 percent) bought luxury sedans – and more Democrats (37 percent) than Republicans (30 percent) bought hatchbacks and station wagons.

How did Strategic Vision verify this? President Alexander Edwards says his researchers collected the political party choice of 76,103 car buyers over the past two years, although he didn’t reveal how they actually did that.

The most interesting and revealing results were “the Top 5 most popular models by political party choice.” These aren’t necessarily the cars they buy, but the ones that “define who we are and what we aspire to become”…

Democrats

  1. Honda Civic Hybrid
  2. Volvo C30
  3. Nissan Leaf
  4. Acura TSX Wagon
  5. Ford Fiesta Sedan

 Republicans

  1. Ford Mustang Convertible
  2. Audi A8
  3. Mercedes GL
  4. Ford Expedition
  5. Ford F-150

So what’s the point of this research? Besides just being interesting, Edwards says it might help car dealers: “If I were selling a convertible, I’d consider buying some air-time on Fox News.”

Sign up for our free newsletter

Like this article? Sign up for our newsletter and we'll send you a regular digest of our newest stories, full of money saving tips and advice, free! We'll also email you a PDF of Stacy Johnson's "205 Ways to Save Money" as soon as you've subscribed. It's full of great tips that'll help you save a ton of extra cash. It doesn't cost a dime, so why wait? Click here to sign up now.

Check out our hottest deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,049 more deals!

Comments & discussion

We welcome your opinions, but let’s keep it civil. Like many businesses, we reserve the right to refuse service to anyone. In our case, that means those who communicate by name-calling, racism, using words designed to hurt others or generally acting like an uninformed bully. Also, comments that include links to email addresses or commercial websites typically aren't posted. This isn't a place to advertise your business.