Amazon Says Prime Day Will Be July 12

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The online retailer says it has "dramatically increased the inventory behind many deals." Find out exactly when the bargains begin.

After weeks of speculation about the return of Amazon’s Prime Day sale, the company has officially announced a date.

Mark your calendar for July 12, with countdown deals starting July 5.

As Amazon puts it in a news release issued today:

On Tuesday, July 12, the second-annual Prime Day will feature more than 100,000 deals worldwide exclusively for Prime members, making it the biggest Amazon event ever.

You might want to take that with a grain of salt, however. After the first Prime Day last year, Amazon said it sold more items that day than on the prior Black Friday. However, national headlines like “Angry Amazon customers vent over sale fail” told another story.

Amazon says today that it has “dramatically increased the inventory behind many deals,” including “nearly double the TV units compared to Black Friday and Cyber Monday combined.”

Deals will be available “across nearly all departments and categories, ensuring there will be something for everyone,” according to Amazon. Additionally, after the sale kicks off at midnight PT, new deals will pop up “as often as every five minutes throughout the day.”

Amazon says Prime Day deals will include toy sales almost all day, and “unbelievable deals on some of today’s top rated TV series and popular blockbuster films to rent or purchase and instantly stream on Amazon Video.”

Bargains will also be available every day of the week leading up to Prime Day — from July 5 through July 11. Amazon refers to these as “countdown deals.” According to Amazon, such deals include a 32-inch TV bundle with a Fire TV Stick for $119.99.

You can learn more about Prime Day 2016 at amazon.com/primeday.

If you don’t already have a Prime subscription, though, you’ll need to sign up before July 12. Prime Day is only open to Prime members.

Prime is Amazon’s subscription service. It costs $99 per year or $10.99 per month, and a free 30-day trial is available. In addition to access to Prime Day, subscriber benefits include:

  • Free two-day shipping with no required purchase minimum
  • Free video streaming, including movies and TV series
  • Free unlimited music streaming
  • Free unlimited photo storage
  • Free access to more than 800,000 e-books

To try out the program, visit Amazon’s Prime web page and click on the yellow “Start your 30-day Prime free trial” button.

Are you excited for Prime Day 2016? Let us know why below or on our Facebook page.

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