Sorry, Fido: Dog Food Is Not the Fountain of Youth

What's Hot

How to Cut the Cable TV Cord in 2017Family

8 Major Freebies and Discounts You Get With Amazon PrimeSave

8 Creative Ways to Clear ClutterAround The House

Study: People Who Curse Are More HonestFamily

This Free Software Brings Old Laptops Back to LifeMore

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

The 3 Golden Rules of Lending to Friends and FamilyBorrow

6 Reasons Why Savers Are Sexier Than SpendersCredit & Debt

Resolutions 2017: Save More Money Using 5 Simple TricksCredit & Debt

Porta-Potties for Presidential Inauguration Cause a StinkFamily

Protecting Trump Will Cost Taxpayers $35 MillionFamily

Tax Hacks 2017: Don’t Miss These 16 Often-Overlooked Tax BreaksTaxes

5 New Year’s Resolutions That Will Pay Off 10 Years From NowCollege

10 Simple Money Moves to Make Before the New YearFamily

The FTC goes after a company for advertising claims that its brand of dog food could dramatically extend a dog's life.

Turns out using a particular brand of dog food will not make your dog live longer. The Federal Trade Commission announced a settlement with Eukanuba over the company’s claims that its food would do just that.

The ads cite a 10-year study during which a Labrador that ate Eukanuba lived to be 17, while typically dogs of that breed only live to about 12. The implication was that the food was responsible for the dog’s unusually long life span.

The FTC provided an excerpt from one of the ads:

“10 years ago, we launched a long life study. What we observed was astonishing. With Eukanuba and proper care, dogs in the study were able to live beyond their typical lifespan.” The ad then showed a dog named “Iowa” who was 17 years old, while “the typical Labrador lifespan: [is] 12 years.”

The FTC complaint said that the longevity claims were unsubstantiated and the claim the longevity was backed up by science was false. The commission has proposed an order which would prohibit Mars Petcare, Eukanuba’s parent company, from making misleading or unsubstantiated claim in the future.

Under the terms of the proposed order, Mars Petcare does not admit or deny the allegations that the ads were misleading.

The proposal is open for public comment through Sept. 6.

Did Mars Petcare get off too easy, or is it enough that they stop using the ads? Share your thoughts in comments below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: Save Hundreds of Dollars With August Printable Coupons

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,821 more deals!