Your favorite Starbucks drink might cost a little more next week. Find out how the coffee giant accidentally tipped its hand about the coming hike.
Your favorite Starbucks drink might cost a little more next week.
The company recently announced that “a small price increase on select beverages” is planned for Tuesday, July 12.
No further details about the price increases were announced by Starbucks, although it appears the highest increase will be 30 cents.
Starbucks announced the price increases after they were “prematurely entered into the point of sale systems in our U.S. company-operated stores” late last week by “mistake.” The announcement continues:
As a result, some customers were charged incorrectly. The maximum any customer could have been overcharged is 30 cents per beverage. The error has been corrected and we sincerely apologize to our customers for the inconvenience.
If you believe you were affected by the error, Starbucks encourages you to call Customer Service at 800-782-7282. The company said it will “gladly make this right.”
Eater reports that one Starbucks barista told the food news website that “when Starbucks raises prices it’s usually just through the computer system and we find out after.”
This is the third straight year that Starbucks has raised prices.
Last July, increases ranging from 5 to 20 cents went into effect and applied to most drinks, the Associated Press reported.
At that time, Starbucks told the AP in an emailed statement that the company continually evaluates pricing to “balance the need to run our business profitably while continuing to provide value to our loyal customers and to attract new customers.”
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