Starbucks is expanding its delivery pilot program to Seattle, but the service will cost more than a cup of coffee.
For the past year, Starbucks’ delivery services were limited to what the company calls “Starbucks Green Apron Delivery” for customers who work inside the Empire State Building, who order online and get their orders delivered by Starbucks baristas.
As of Dec. 2, delivery is also available to customers across select Seattle neighborhoods. But these customers currently have to order via the Starbucks app for mobile devices running on the iOS operating system, and their orders will be delivered by a third-party courier.
Starbucks is teaming up with the on-demand delivery company Postmates in Seattle, where Starbucks is headquartered. Starbucks delivery orders from customers there will be transmitted to Postmates, and a courier will be dispatched to pick up the order from the Starbucks store nearest to the customer and deliver it to the customer.
A news release calls Starbucks’ Seattle delivery pilot program “the latest addition to the company’s digital offerings” and describes it as “an extension of the Starbucks Mobile Order & Pay feature, a popular aspect of Starbucks app.”
Adam Brotman, Starbucks chief digital officer, explains:
“Our customers are highly engaged with Mobile Order & Pay, placing five million transactions a month, so delivery becomes a natural extension that provides another easy and convenient way to meet them where they are in their day.”
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