We Love Facebook and Other Social Media, But We Also Hate It

Social media bombs in a customer satisfaction survey but remains popular.

Although Americans love social media – regularly checking Facebook (many of us multiple times a day), posting pictures on Instagram and posts on Twitter – they aren’t necessarily satisfied with social networking sites.

In fact, social media scored just 71 out of 100 in the American Customer Satisfaction Index ratings, placing them fourth on a list of the worst-performing companies in the U.S., with only airlines (69), subscription television (65) and Internet service providers (63) scoring worse. That’s according to a recent report from the ACSI.

Social media users are unhappy about advertisements and worried about privacy, wrote Herb Weisbaum, a contributor to CNBC. Weisbaum reported:

“We have very high expectations for these sites,” said ACSI director David VanAmburg. “We love them, but we also hate them.”

ACSI interviewed more than 6,000 consumers to compile the scores. Overall, customer satisfaction with social media increased by 4.4 percentage points from 2013, but 71 is still a dismal score. According to an ACSI press release:

“Even with improvements across the board, e-business — and social media in particular — doesn’t do well in terms of user satisfaction,” says Claes Fornell, ACSI chairman and founder. “It is rare to see strong growth in an industry with such low customer satisfaction. However, several of the major players seem to have realized that their long-term prospects may be in jeopardy unless they do better.”

Pinterest was the highest-ranked social media site, followed by Wikipedia, YouTube, Google, Google+ and Twitter. Facebook and LinkedIn were tied for last place with 67 points.

“Pinterest is easy to use; they’ve done quite a bit in recent months to improve the functionality of the site; and they’re definitely head and shoulders above some of the other really big guys out there,” VanAmburg told Weisbaum.

Are you happy with social networking sites? What’s your favorite (and least favorite) site? Share your thoughts below or on our Facebook page.

Stacy Johnson

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  • pennyhammack

    I tried Facebook but after I was “friended” by entirely too many people trying to sell me something and viciously attacked by people who disagreed with my valid beliefs I decided to opt out. Never again. And I resent the e-mails I receive insisting that I use Facebook (or Twitter) as the only means of replying or commenting.

    • grandmaguest

      I have (very) often turned down “friend” requests. I use facebook to mainly keep in touch with my many cousins (25 aunts and uncles on both sides of the family) maybe a handful of friends that I went to school with. Most are scattered all over the US. And I tell them to please not be offended if I agree to disagree or delete some of their political, religious, or social comments because I refuse to be baited or drawn into those types of debates. And I also tell them that they are free to “unfriend” me if they are offended by that.
      I tell all others that may be friends of friends (politely) that I do not accept “friends” from those that I do not personally know. So far I have had no problems. The one person (friend) who continually tried to personally bail me, I “unfriended” and all is good.
      I see people who have hundreds and hundreds of friends and I guess I just don’t understand that. Just like the telephone, it is there for my benefit. If I’m busy, I don’t answer the phone. It can go to my answering machine, or they can call me back later. Just like I don’t give out my cell phone number to most people and it NEVER goes in the bedroom with me at night. If it is an emergency (family) they know to call on the house phone.
      I do however, agree with your last line…..I too find that annoying.

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