2 Surprising Ways Dollar Store Shoppers Have Changed

What's Hot

5 Reasons to Shop for a Home in DecemberFamily

Shoppers Boycott Businesses Selling Trump-Branded ProductsBusiness

Giving Thanks: Why Foreigners Find America AmazingAround The House

Why Washing Your Turkey Can Make You IllFamily

50 Best Gifts Under $25 for Everyone on Your ListFamily

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

What the Richest 1 Percent Earns in Every StateFamily

10 Ways to Retire Earlier Than Friends on the Same SalaryGrow

The 10 Best Ways to Blow Your MoneyCredit & Debt

7 Foods That Can Lengthen Your LifeFamily

The 50 Hottest Toys of the Past 50 YearsFamily

New Email Phishing Scam Targets Amazon ShoppersMore

7 Government Freebies You Can Get TodayFamily

Two unexpected characteristics are associated with a growing number of dollar-store shoppers.

Dollar store customers are getting younger and wealthier.

Over the past few years, more affluent millennials — generally, people born between 1980 and 2000 — have started shopping at dollar stores, Reuters reports.

Among heads of households under age 35 who earn more than $100,000 per year, for example, the share who shop at dollar stores increased by 7.1 percent between 2012 and 2015. That compares with a 3.6 percent increase at all retail stores, Reuters reports, citing Nielsen data.

The factors influencing this trend include:

  • A shaky economy making shoppers more mindful of their household spending.
  • Dollar stores working to change their image of catering to lower-income groups. “Stocking a wider variety of consumables, beauty products and over-the-counter drugs, the interiors of dollar stores now look very much like a Walmart or Target store,” Reuters notes.
  • Dollar stores rapidly expanding in recent years, including in cities and small towns.

The largest dollar-store company, Dollar Tree Inc., operated 13,997 stores across 48 states as of April 30, according to its latest earnings report. It owns both the Dollar Tree and Family Dollar chains.

The second-largest dollar-store company, Dollar General Corp., operated 12,719 stores in 43 states as of April 29, according to its latest earnings report.

To learn more about how you can save money at these stores, check out:

Do you shop at dollar stores? Let us know which chain you prefer and what you most often buy there — leave a comment below or over on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!


Read Next: 5 Great Ways to Save More Bucks at Starbucks

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,777 more deals!