Where People Spend Time Online

Nielsen says last month, more Americans than ever had Internet access: “an estimated 278 million Americans, the most recorded by Nielsen in the U.S.” That’s over 88.4 percent of Americans, based on the total population according to the Census population clock.

And 215 million of them (68.4 percent of the population) were active online, spending an average of 29 hours browsing. Where do they usually go? You can probably guess…

Top 10 Web Brands for August 2012 (U.S., Total)
Rank Brand Unique Audience Time per Person (hh:mm:ss)
1 Google 176,100,000 1:51:08
2 Facebook 158,123,000 6:53:46
3 Yahoo! 142,676,000 2:21:40
4 YouTube 132,676,000 1:54:10
5 MSN/WindowsLive/Bing 131,263,000 1:15:19
6 Microsoft 90,958,000 0:43:33
7 AOL Media Network 88,803,000 2:11:48
8 Amazon 81,034,000 0:33:43
9 Wikipedia 75,729,000 0:19:44
10 Ask Search Network 73,570,000 0:10:31

Note that even though more people visit Google, users spend more than three times as long on Facebook. But the shocker on Nielsen’s list is probably that people still spend hours on AOL – until you remember that they own The Huffington Post, TechCrunch, and other media brands. Which is kind of weird, since YouTube is listed separately from its owner Google, and MSN is likewise separated from Microsoft.

Nielsen also breaks down where people go for tech news and video.

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