Tricks of the Trade: Car Dealers

The first time I bought a car on my own, I got ripped off. I traded in my car for less than it was worth, bought a clunker for more than I should have, and got talked into a $950 warranty to cover rust as I was finalizing the paperwork. The salesman saw me coming and pulled out every trick in the book – from saying my credit wasn’t good enough to tacking on “mandatory charges” during the final sale.

If you’re in the market for a new car, Money Talks News founder Stacy Johnson warns about five car dealer tricks of the trade. Check out his video, then read on for more.

Now, let’s go over what Stacy said and add some more traps to avoid…

1. Be wary when dealers talk payments

Some dealers will talk payments; you need to talk price. For example, the last dealer I met asked me how much I could afford to pay a month. When I didn’t answer, he offered a “great deal” at $385 a month. He never mentioned the total price of the car, or the length of the loan.

By focusing on payments and not total price, it is easy to trick the consumer into thinking they’re getting a good deal. Steer the conversation to the total price – let the payments take care of themselves.

2. Dealers act like they’re doing you a favor with your loan

As Stacy said in the video, a dealer can make as much money on the loan as on the sale of the car – something they’re not likely to disclose. Instead, they’ll make it seem like they’re doing you a favor by either getting a great interest rate or even getting you a loan at all. Don’t fall for it. Financing is big business for dealers, and you’re not winning a prize when they get you a loan.

Step one in buying anything requiring a loan is securing financing. Never head to the lot without first shopping, and getting pre-approved for, a loan. Check out the auto loan rates search tool on the Money Talks News rates page. Or visit a local credit union – they’re usually a good spot for low-interest car loans.

But don’t just shop rates. Actually apply and get approved. This serves two functions – you won’t get ripped off with dealer financing, and you’ll be ready to pull the trigger when you find the perfect ride.

3. Bait-and-switch advertising

Bait-and-switch gets you in the door by advertising a super deal on a car, but switching you to another, less-super deal when you show up.

Car dealerships are notorious for should-have-read-the-fine-print promotions. Take the example given in the video; you see a great price on a certain model of car so you go to the dealership. Once there, you find out the advertisement was only for one specific car, which is now sold. And if you want a different car, maybe in a different color or with different features, you’ll have to pay more.

Read the fine print before you go to the dealership. If you’re not sure, call ahead.

4. High pressure tactics

As soon as a salesman approaches, their goal is to close the sale today, and they’ll try any number of sales tactics to make it happen. Maybe they’ll tell you about a sale, or try to convince you into you look great in that sports car. Or my personal favorite – insist the car won’t be there tomorrow.

Solution? Don’t bite. If you feel uncomfortable or unsure of any decision, ask to speak to someone else or just walk away. Keep looking until you find someone you can work with.

5. Extras that add up

Car dealers work on commission, and the more you pay the more they make. One way to increase the sale price is adding extra services, like wheel and tire protection, an extended warranty or rust protection. To help sell you on optional extras, they’ll break them down to the total price per month. For example, remember when I bought rust protection? The dealer told me it was a “great service for only $25 a month.” I ended up paying $900 over three years for something I didn’t understand or even know how to use.

Don’t let the dealer pressure you into a pricey service you don’t need. Know what you want before you sit down in the dealer’s office. And if it’s an extra you need, shop for it elsewhere. There are very few things offered by car dealers you can’t find from other sources, often for less.

6. Low-ball trade-in

If you’re trading in your current car, know its value. Skip this part, and you won’t know when the dealer offers far less than your car is worth.

Use one of these sites to determine the value of your car:

An even better way to determine your car’s value is to find ones like it selling nearby on eBay. eBay is good because it shows actual prices being paid by retail shoppers in your area. Plus, you can visit cars for sale and compare their condition to yours.

When trading in, don’t expect any dealer to offer your car’s retail value. They make money by buying at wholesale and selling at retail. Want max dollars for your car? Sell it yourself.

7. Manufacturer’s suggested price

When you’re shopping cars, you’ll see two numbers come up frequently – the “manufacturer’s suggested price” and the dealer’s price. The ”suggested price” is often used to make a deal sound better. For example, if manufacturer’s suggested price is $35,000, but the dealer only wants $32,000, you might think, “Hey! I’m already getting $3,000 off and we haven’t even started negotiating.” The problem? the suggested price is hogwash.

What matters isn’t what the manufacturer suggests, it’s what true market value of the car is – how much people in your area are actually paying for similar cars.

You can find true market value at sites like Edmunds or Kelley Blue Book. Find it out and use it to negotiate a better price.

8. Dealers will try to use your credit score against you

Before you shop financing, it’s helpful to know your TransUnion, Experian, and Equifax credit scores. If you use dealer financing, some less scrupulous dealers might try to use your credit score against you. For example, when I was buying my first car, the dealer pulled my credit report and told me that my credit wasn’t that great but he’d be willing to work with me. I felt a sense of relief, thinking: “At least I’m getting a loan.” Of course, I later found that my scores were fine, and I could have gotten a better rate elsewhere.

And, of course, if you find your scores are low, improve them before you apply. For more, see 18 Tips to Give Your Credit Score a Boost.

You can get your credit scores (for a fee) from the credit bureaus’ sites or from myfico.com.

9. Dealers discourage negotiating

Buying a car isn’t one big transaction; it is actually three separate ones: pricing the trade-in, buying the new car, and financing. I made this mistake when I went to the dealership alone for the first time. Rather than look at each piece, I looked at the total cost overall, thought, “OK, I can afford this,” and signed on the dotted line.

Don’t be like me. Negotiate every step of the way, and you’ll get the best deal. Start by making sure the dealer is giving you a fair price for your trade-in. Then make sure you’re getting a close-to-TMV price on the car you want to buy. Finally, look for a good interest rate.

10. Hiding mechanical issues

I’m not saying dealers lie – most of them don’t – but I will say that every car I have looked at was “garage-kept, well-maintained, and owned by someone who only took small trips around town on the weekend.” Talking up a used car (and maybe stretching the truth) is just part of the sales pitch.

Don’t take the dealer’s word for the condition of a used car. Never buy any car from any source without first taking it to an independent mechanic for an unbiased inspection.

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  • Amy Hyett

    You are so right I sold vehicles for 5 years including being a finance manager I did not make 6 figures a year but I made enough to support my family being a single mom. You don’t like rip off dealers buy a vehicle privately and see how honest every joe blow out there is at least if something isn’t right after the fact with a dealership you can go back to them try doing that with a private deal wont happen. So before you paint everyone with the same brush try selling vehicles its not easy and to top it off everyone thinks you are a slimy salesperson because of articles like this. Please author go and work for a dealership for 3 months and then spew your crap. All you are doing is taking food out of some child’s mouth, you make substancially more than me I’m sure so why is that ok and I’m a conartist