How Lance Armstrong Will Keep Making Money

From CNN

“Someone has clearly mapped out a strategy [which probably includes] a book deal, speaking fees, and appearance fees,” said Marc Ganis, a sports marketing expert. “His days of making eight or maybe even seven figures are over, but he’ll get by.”

“Get by” with $100,000 to appear at a single event, Ganis says. He may also get a TV show. His net worth is around $125 million.

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