Banks Offer Free Beer, Yoga and Ice Cream

What's Hot


2 Types of Black Marks Might Vanish From Your Credit File SoonBorrow

6 Ways the Obamacare Overhaul Might Impact Your WalletInsurance

7 Dumb and Costly Moves Homebuyers MakeBorrow

This Free Software Brings Old Laptops Back to LifeMore

Obamacare Replacement Plan Gets ‘F’ Rating from Consumer ReportsFamily

Beware These 12 Common Money MistakesCredit & Debt

21 Restaurants Offering Free Food Right NowSaving Money

17 Ways to Have More Fun for Less MoneySave

House Hunters: Beware of These 6 Mortgage MistakesBorrow

30 Household Uses for Baby OilSave

25 Ways to Spend Less on FoodMore

Nearly Half of Heart-Related Deaths Linked to These 10 Foods and IngredientsFamily

5 Surprising Benefits of Exercising Outdoors in WinterFamily

10 Ways to Save When You’re Making Minimum WageSave

Boost Your Credit Score Fast With These 7 MovesCredit & Debt

7 Painless Ways to Pay Off Your Mortgage Years EarlierBorrow

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

The True Cost of Bad CreditCredit & Debt

10 Companies With the Best 401(k) PlansGrow

This Scam Now Tops ID Theft as the No. 2 Consumer ComplaintFamily

6 Stores With Awesome Reward ProgramsFamily

6 Ways to Save More at Lowe’s and The Home DepotSave

6 Healthful Treats for Your DogFamily

New Study Ranks the Best States in the U.S.Family

Thousands of Millionaires Moving to 1 Country — and Leaving AnotherGrow

Strapped for College Costs? How to Get the Most From FAFSABorrow

6 Overlooked Ways to Save at Chick-fil-AFamily

Ask Stacy: What’s the Fastest Way to Pay Off My Mortgage?Borrow

Where to Sell Your Stuff for Top DollarAround The House

8 Ways to Get a Good Price on a Shiny New AutoCars

Ask Stacy: How Do I Start Over?Credit & Debt

Secret Cell Plans: Savings Verizon, AT&T, T-Mobile and Sprint Don’t Want You to Know AboutFamily

30 Awesome Things to Do in RetirementCollege

14 Super Smart Ways to Save on TravelSave

The Rich Prefer Modest Cars — Should You Join Them?Cars

You’ll Soon Pay More to Shop at CostcoSave

10 Ways to Save When Your Teen Starts DrivingFamily

Banks want to become cool enough to visit again, so many are building more spacious branches and stepping up the freebies.

Banks want to be Starbucks — not just a place where money changes hands, but someplace you might hang out for a bit.

The number of transactions conducted at community banks and credit unions has dropped 40 percent over the last two decades, according to a study by research firm Financial Management Solutions. The banks miss us and want us to come back.

That’s what led an Oregon branch of Umpqua Bank to hold its own Oktoberfest last year with pretzels, beer and an accordion player, says The Wall Street Journal. Other Umpqua branches have yoga classes and dog fairs.

Many banks are also trying to make newer branches “evoke the atmosphere of an Apple store or boutique hotel,” according to The Associated Press, with ATMs that can distribute smaller bills and machines that can print credit cards on demand.

Redesigns aren’t just about better financial services, though. Philadelphia-based Beneficial Bank has financial libraries to teach people about money. Connecticut-based Connex Credit Union holds events to teach about home buying and Medicare. Others are leaving lots of open space for community meetings and classes, or giving out freebies like coffee, ice cream and Wi-Fi.

The goal is the same as when banks used to give out free toasters and lunchboxes — to get people to visit and buy into more of the banks’ services. That’s hard to do, especially when we can deposit checks or pay for things via smartphone without ever seeing a teller. But beer, ice cream and a mellow atmosphere? That could work.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: What You Should Do — and Not Do — When Meeting a New Dog

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 2,031 more deals!