Black Friday Doesn’t Predict Holiday Economy Well

What's Hot


5 Reasons to Shop for a Home in DecemberFamily

Shoppers Boycott Businesses Selling Trump-Branded ProductsBusiness

15 Things You Should Always Buy at a Dollar StoreMore

Giving Thanks: Why Foreigners Find America AmazingAround The House

New Email Phishing Scam Targets Amazon ShoppersMore

50 Best Gifts Under $25 for Everyone on Your ListFamily

Why Washing Your Turkey Can Make You IllFamily

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

The 7 Worst Things to Buy at a Dollar StoreMore

What the Richest 1 Percent Earns in Every StateFamily

10 Ways to Retire Earlier Than Friends on the Same SalaryGrow

The 10 Best Ways to Blow Your MoneyCredit & Debt

The 50 Hottest Toys of the Past 50 YearsFamily

30 Awesome Things to Do in RetirementCollege

The figures you'll see about Black Friday sales will probably be far off, and not that helpful about predicting holiday spending.

Do good sales on the annual shopocalypse suggest better things to come for retailers? Not really, says NBC

Retailers invest a lot of hope in that day, because it can be used to build momentum for the six-week holiday shopping season, their most profitable time of year.

But Black Friday isn’t the economic bellwether that it used to be. The thrifty financial landscape, and the growth of online shopping, have arguably diminished the event’s impact, even as it grows in popularity, with more stores opening on Thanksgiving or offering sales weeks earlier.

People are still very cautious spenders post-recession, the article says, especially those worried about tax increases next year. On top of that, all those optimistic stats you’ll see after the holiday weekend? Not accurate.

Last year, the National Retail Foundation claimed sales had spiked by 16 percent, which would have been astounding. “But economists generally agree that consumer spending increased by less than 6 percent over the entire 2011 holiday season,” NBC says.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: Missed HBO’s ‘Westworld’? Here’s How to Watch it, Along With Everything on HBO, Free

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,699 more deals!