The "Godmother of Soul" was so successful with her sweet potato pies that a black market grew up around them. Can her new dessert offerings get the same rave reviews?
Singer Patti LaBelle and Wal-Mart are hoping you’ll break your New Year’s resolution to cut desserts, at least long enough to try her new sweet treats.
Hot on the heels of her incredibly successful sweet potato pie, which sold out at Wal-Marts across the nation last fall and left hungry fans paying scalpers big bucks for the pie, LaBelle has added a vanilla pound cake and a caramel cake to her Wal-Mart dessert lineup.
The unexpected success of LaBelle’s $3.48 pie, which was initially supposed to be a limited-time seasonal treat, moved Wal-Mart to relaunch the pie as one of its year-round offerings.
“We haven’t had so much excitement since we relaunched Twinkies,” Kerry Robinson, vice president for bakery and deli at Wal-Mart, told BuzzFeed News.
I tried the pie, and I loved it. I am not a fan of pumpkin pie, but LaBelle’s sweet potato pie was delicious, plus it saved me from having to make a pie for our Thanksgiving feast, so it was a win-win.
The Grammy award-winning singer and Wal-Mart are optimistic about the new “Patti cakes,” hoping they will share the same sweet success as LaBelle’s now famous “Patti pie.” Both are sold under her Patti’s Good Life brand.
“I have a hit pie,” LaBelle told BuzzFeed News, her voice as smooth and rich as buttercream, even streaming out of a conference room speakerphone. “I have other products that will do better now — the cakes, and more food coming out — because of the success of the pies.”
Although LaBelle’s sweet potato pie has been her most successful retail venture thus far, the singer has also published several cookbooks and has a bedding line and other grocery products out in stores.
According to a Wal-Mart press release, the vanilla pound cake, which is available now, will sell for $6.44. The three-layer caramel cake will hit shelves on Jan. 18 with a $13.94 price tag.
Have you tried LaBelle’s sweet potato pie? Do you think the new “Patti cakes” have a chance at the same success as the “Patti pie”? Share your thoughts below or on our Facebook page.