Election-Predicting Doughnuts?

A Colorado-based doughnut chain claims it can predict the next president based on its sales.


If somebody told you they could predict the presidential election with food, you’d probably say they’re nuts. But LaMar’s would say: Yeah, we’re doughnuts.

But LaMar’s Donuts is repeating its presidential doughnut poll, which correctly predicted Barack Obama would win in 2008 within two percentage points…

The 2012 Presidential Donut Poll is a reprise of the 2008 (unscientific) survey in which customers were able to select from two limited-edition donuts on sale during the election season: the “Dough-Bama,” a donkey-shaped donut with blue sugar frosting and representing Democratic candidate Barack Obama, or the elephant-shaped “McCandyCain” donut with red sugar, representing Republican nominee John McCain.

The Denver-based doughnut shop (with locations in six states) hand-makes, shapes, and decorates doughnuts to match the candidates and tracks their sales between Sept. 1 and Halloween. The results are maintained at www.lamars.com.

This year the Dough-Bama has returned – to face the Mitt Yum-ney.

Stacy Johnson

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