From ABC News…
The controversy began [last] Tuesday in Australia, when a very precise customer, identified as Matt Corby of Perth, ordered a footlong sub and then pulled out a tape measure. Corby found the sub measured only 11 inches long and took his outrage to Facebook, where he posted a photo of his sub alongside the tape measure on the company’s page with the caption, “subway pls respond.”
They said that the bread wasn’t baked up to usual quality. But a New York Post follow up found more than half the subs they tested from various locations weren’t 12 inches, either.