JetBlue Rolls Out Reward Points ‘Deal of the Year’

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In a bid to lure passengers, the airline is offering to match or better the points of frequent flyer accounts. Here's how it works.

If you’re a member of Virgin America’s Elevate program, JetBlue has a deal for you. The airline is offering to match — or better — Virgin’s frequent flyer points with its own TrueBlue points.

“Get out of the red and into the blue with our white-hot points match!” reads a JetBlue points match promotion.

This campaign — #goforthwithjetblue — is JetBlue’s latest effort to court Virgin American fliers since VA’s takeover by Alaska Airlines. (JetBlue lost a bidding war for Virgin.)

Frequent flyer website Point Me to the Plane has described JetBlue’s point-match special as “pretty awesome,” while another site, View From the Wing, has gone as far as calling it the “deal of the year.”

But it’s a limited time deal, so you’ll have to act quickly to participate. Here’s how it works:

And remember, American Express Membership Rewards, Citi ThankYou Rewards and Starwood Preferred Guest points all transfer to Virgin America Elevate, so you have a chance to further leverage those points. Says The Points Guy:

You could maximize this offer by transferring your [Starwood Preferred Guest] points. If you transfer 40,000 Starpoints (worth $1,000 based on TPG’s most recent valuations) to Virgin America, you’ll get 50,000 Elevate points with the two 5,000-point bonuses from SPG (worth $750-$1,150). Assuming you have at least 1 point in your Elevate account before this transfer, those Elevate points will be matched to 75,000 TrueBlue points if you fly one round trip with JetBlue (worth $750-$1,050). Effectively, your $1,000 investment of Starpoints could be worth $1,500-$2,200 with this promotion.

Wow. That’s quite the price-matching deal.

Are you an Elevate member? What do you think of JetBlue’s offer? Share your comments below or on our Facebook page.

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