Amazon Rolls Out its Own ‘Black Friday’ in July

The e-commerce giant is celebrating its 20th anniversary July 15 with a day of sales it says will trump Black Friday. Here’s the catch.

You don’t need to wait for Black Friday or Cyber Monday to score some of the year’s best shopping deals at Amazon.

The online retailer¬†announced it’s celebrating its 20th anniversary July 15, starting at midnight PDT, with Amazon Prime Day, a one-day shopping event that promises more deals than Black Friday. Thousands of discounted items, including electronics, movies, video games, toys, clothing, sports and outdoor goods, and lawn and garden products, will be offered throughout the day.

But here’s the catch: You have to be a Prime member to take advantage of the massive sales.

“[Prime] members tell us every day how much they love Prime, and we will keep making it better,” said Greg Greeley, vice president of Amazon Prime. “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world.”

If you’re not a Prime member, you can sign up for a free 30-day trial at amazon.com/primeday.

An annual Prime membership runs $99 and includes unlimited free two-day shipping, access to Prime Music and Prime Photos, unlimited streaming of Prime Instant Video, and access to the Kindle lending library.

Although Prime Day sounds like a great opportunity for Prime members to take advantage of some serious sales and maybe even stock up on Christmas presents, it’s also a way for Amazon to boost its Prime memberships.

More than 41 million Americans are Prime members. On average those members spend about $1,100 per year shopping on Amazon, compared to nonmembers’ $700.

So, Prime Day is shaping up to be a win-win for Prime members and Amazon.

Are you a Prime member? Will you shop the Prime Day sales? Share your comments below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

Read Next: 30 Awesome Things to Do in Retirement

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,481 more deals!