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More than 41 million Americans are now members of Amazon Prime, the e-commerce giant’s two-day shipping and loyalty program. Those customers are spending big bucks — an average of about $1,100 per person annually — shopping on Amazon. (Do the math. That’s a lot of money.)
That’s according to a recent analysis, from Consumer Intelligence Research Partners, which found that non-Prime Amazon customers spend about $700 per year.
Amazon Prime membership soared by 50 percent last year, despite the retailer bumping its Prime membership from $79 up to $99. CIRP estimates that 42 percent of Amazon customers in the United States are Prime members.
CIRP also revealed the following data, showing that only a small portion of Amazon customers shop on Amazon devices:
- About one-third own a Kindle tablet.
- Just 5 percent of U.S. customers own a Kindle Fire TV box or stick.
- Less than 1 percent of Amazon’s U.S. customers have a Fire smartphone or an Echo.
In addition to free, two-day shipping, an Amazon Prime membership includes Prime Instant Video, Prime Music, Prime Photos and access to the Kindles Owners’ Lending Library.
But the e-commerce giant isn’t stopping there. Amazon has plans to expand its private-label Elements brand to include a variety of grocery items and household cleaners.
The e-tailer is also looking to launch a new marketplace called Handmade, which as the name implies, specializes in handcrafted goods.
I love Amazon Prime. At $99 a year, it’s a steal of a deal for my family. I love the quick shipping, Kindle lending library and Prime Instant Video.
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