New Study Reveals the High Cost of Being a Female

What's Hot


2 Types of Black Marks Might Vanish From Your Credit File SoonBorrow

6 Ways the Obamacare Overhaul Might Impact Your WalletInsurance

7 Dumb and Costly Moves Homebuyers MakeBorrow

This Free Software Brings Old Laptops Back to LifeMore

Obamacare Replacement Plan Gets ‘F’ Rating from Consumer ReportsFamily

Beware These 12 Common Money MistakesCredit & Debt

21 Restaurants Offering Free Food Right NowSaving Money

17 Ways to Have More Fun for Less MoneySave

House Hunters: Beware of These 6 Mortgage MistakesBorrow

30 Household Uses for Baby OilSave

25 Ways to Spend Less on FoodMore

Nearly Half of Heart-Related Deaths Linked to These 10 Foods and IngredientsFamily

5 Surprising Benefits of Exercising Outdoors in WinterFamily

10 Ways to Save When You’re Making Minimum WageSave

Boost Your Credit Score Fast With These 7 MovesCredit & Debt

7 Painless Ways to Pay Off Your Mortgage Years EarlierBorrow

The Most Sinful City in the U.S. Is … (Hint: It’s Not Vegas)Family

The True Cost of Bad CreditCredit & Debt

10 Companies With the Best 401(k) PlansGrow

This Scam Now Tops ID Theft as the No. 2 Consumer ComplaintFamily

6 Stores With Awesome Reward ProgramsFamily

6 Ways to Save More at Lowe’s and The Home DepotSave

6 Healthful Treats for Your DogFamily

New Study Ranks the Best States in the U.S.Family

Thousands of Millionaires Moving to 1 Country — and Leaving AnotherGrow

Strapped for College Costs? How to Get the Most From FAFSABorrow

6 Overlooked Ways to Save at Chick-fil-AFamily

Ask Stacy: What’s the Fastest Way to Pay Off My Mortgage?Borrow

Where to Sell Your Stuff for Top DollarAround The House

8 Ways to Get a Good Price on a Shiny New AutoCars

Ask Stacy: How Do I Start Over?Credit & Debt

Secret Cell Plans: Savings Verizon, AT&T, T-Mobile and Sprint Don’t Want You to Know AboutFamily

30 Awesome Things to Do in RetirementCollege

14 Super Smart Ways to Save on TravelSave

The Rich Prefer Modest Cars — Should You Join Them?Cars

You’ll Soon Pay More to Shop at CostcoSave

10 Ways to Save When Your Teen Starts DrivingFamily

Women -- on average -- earn less and pay more for many products than men. The solution, however, may be at their fingertips.

Women not only earn less than men for doing similar work, they also pay more for comparable products and service. It’s been coined the “woman tax” or the “pink tax” and it’s costing women big bucks.

According to a new study from the New York City Department of Consumer Affairs (DCA), women pay about 7 percent more on average than men to purchase similar products. The disparity in gender pricing adds up over a woman’s lifetime.

“Over the course of a woman’s life, the financial impact of these gender-based pricing disparities is significant,” the study said. Although the DCA didn’t estimate the annual financial impact of gender pricing, “the findings of this study suggest women are paying thousands of dollars more over the course of their lives to purchase similar products as men.”

The DCA analyzed gender pricing for about 800 items, which had clear male and female versions, from more than 90 brands. The items included toys and accessories, children and adult clothing, personal care products and home health care for seniors.

The DCA found that women’s products have higher price tags than men’s 42 percent of the time. In comparison, men’s products cost more than women’s 18 percent of the time.

Gender-pricing starts in infancy and continues through old age, according to the study. For example, check out these gender cost gaps:

  • Baby shirts: Girls’ shirts cost 13 percent more than baby boys’ shirts.
  • Toys: Girls’ toys ring in at 11 percent more than boys.
  • Shampoo: Women’s shampoo is priced about 48 percent higher than men’s shampoo.
  • Canes: Women’s canes are roughly 12 percent more than men’s.
  • Personal urinals: Senior women have to pay up 21 percent more for a personal urinal than a man does.

So, who’s to blame for this unfair pricing strategy and who can change it? Forbes contributor Tim Worstall writes:

The answer is, almost certainly, women to both of those questions. The point being that in a market economy we can all make choices. … Thus it is we, through our purchases, that define the pricing structures of manufacturers. … And if they can get women to pay more than men do then by their lights they’re acting entirely rationally. It’s the women’s behavior therefore that needs to change. For example, go wild and buy the blue razors, why not?

Although I (sort of) agree with Worstall, I also think he’s oversimplifying matters. If reaching equality in gender pricing was really as easy as trading a pink razor for a blue one, I don’t think we’d be talking about this issue today.

Do you agree with Worstall that women are to blame for gender pricing because they continue to purchase female-specific items with higher price tags than men’s? What do you think of the “pink tax?” Sound off below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: 12 Tips for Gracefully Returning Holiday Gifts

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 2,042 more deals!