If you’re a merchant, the only way to profit is to sell stuff for more than you pay for it. As a consumer, whether you’re sipping a martini in a swanky bar or swilling bottled water from the grocery store, you are swallowing that markup.
What’s a fair markup? Fifty percent? One hundred? Two? It depends on both product and business, but one thing’s for sure – you can save a lot of money by paying attention.
Here, in no particular order, is a larger list of products with high markups, along with ways to avoid paying a premium: