Amazon Launches Brick-and-Mortar Bookstore

What's Hot


5 Reasons to Shop for a Home in DecemberFamily

Shoppers Boycott Businesses Selling Trump-Branded ProductsBusiness

Giving Thanks: Why Foreigners Find America AmazingAround The House

Why Washing Your Turkey Can Make You IllFamily

50 Best Gifts Under $25 for Everyone on Your ListFamily

Pay $2 and Get Unlimited Wendy’s Frosty Treats in 2017Family

What the Richest 1 Percent Earns in Every StateFamily

10 Ways to Retire Earlier Than Friends on the Same SalaryGrow

The 10 Best Ways to Blow Your MoneyCredit & Debt

7 Foods That Can Lengthen Your LifeFamily

The 50 Hottest Toys of the Past 50 YearsFamily

New Email Phishing Scam Targets Amazon ShoppersMore

7 Government Freebies You Can Get TodayFamily

Amazon.com has gone back to its roots as a bookseller by opening a brick-and-mortar bookstore. But this store offers a few unusual twists.

Amazon.com has gone back to its roots as a bookseller by opening a brick-and-mortar bookstore.

Named Amazon Books, this store with 5,500 square feet of retail space and 2,000 square feet of storage is Amazon.com’s first physical store of any kind, the Seattle Times reports.

It opened Tuesday in Seattle, a location chosen because it’s close to Amazon.com headquarters and is a top market for readers.

Amazon Books has the advantage of access to Amazon.com’s data, which the bookstore is using to help determine which books to stock.

An announcement on Amazon.com explains:

We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping. The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads [a book-review website that Amazon acquired in 2013], and our curators’ assessments.

Amazon Books’ method of displaying stock also sets it apart from other brick-and-mortar bookstores. All books are displayed with their covers facing outward rather than their spines facing outward.

Jennifer Cast, vice president of Amazon Books, tells the Seattle Times the move is intended to showcase books and their authors rather than cramming in as many titles as possible:

“We realized that we felt sorry for the books that were spine-out.”

Amazon Books’ stock is also priced the same as books available on Amazon.com, so customers don’t have to go online to determine whether they’re getting the better price at the bookstore.

Cast declined to detail future plans for the Seattle Times, including additional locations. However, she did add, “We hope this is not our only one.”

Would you shop at Amazon Books if one opened in your area? Let us know what you think of the store concept — leave a comment below or on our Facebook page.

Stacy Johnson

It's not the usual blah, blah, blah

I know... every site you visit wants you to subscribe to their newsletter. But our news and advice is actually worth reading! For 25 years, I've been making people richer without making their eyes glaze over. You'll be glad you did. I guarantee it!

💰🗣📰

Read Next: Amazon Makes a Move to Become More Family Friendly

Check Out Our Hottest Deals!

We're always adding new deals and coupons that'll save you big bucks. See the deals to the right and hundreds more in our Deals section.

Click here to explore 1,766 more deals!