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Perhaps you’ve heard of AmazonBasics. It’s Amazon’s oldest private label, dating back to around 2009, according to the New York Times. But chances are good that you’ve never heard of many Amazon brands.
The retail giant has been quietly amassing its own product brands, with roughly 100 now available, NYT reports. Most of them were introduced in the past year alone.
Following is a look at 15 of Amazon’s own brands.
Just to name a few, the AmazonBasics product categories include:
The Amazon Elements brand boasts “premium products” and “transparent origins.” Here’s how Amazon explains the latter:
“We’re committed to sharing the details of our product stories, from the reason each ingredient is included to where they are sourced. Openness on this level is unprecedented, but we see transparency as our responsibility to you.”
Products currently include vitamins and supplements and baby wipes.
Presto! is Amazon’s brand of cleaning supplies. Products currently include hand soap, dishwasher and laundry detergent packs, as well as paper towels and toilet paper.
Product categories include:
- Beauty and grooming
- Food and beverage
- Health and personal care
- Household supplies
- Vitamins and supplements
Wickedly Prime is another brand under which Amazon sells food and drinks.
If you’re hesitant to try something you might dislike and be unable to return to a store, check out the Wickedly Prime Promise. It states, in part, “If you’re not completely satisfied, we’ll refund your purchase.”
Wickedly Prime product categories include:
2 furniture brands
8 clothing and accessories brands
Amazon has a host of clothing brands now. They include:
- Amazon Essentials — clothing for the whole family
- Core 10 — athletic wear for women
- Daily Ritual — clothing for women
- Goodthreads — clothing for men
- Lark & Ro — clothing for women
- Moon and Back — clothing for babies
- Obsidian — sunglasses for men and women
- Spotted Zebra — clothing for kids
Have you used any of these Amazon products? Share your experience in comments below or on our Facebook page.