Veterans of the fight to remain frugal long have relied on paper coupons as a mainstay of their battle plan.
Now, those paper coupons appear headed to the dustbin of history.
The website Coupons in the News says major consumer brands are dumping paper coupons and going all-digital.
- General Mills has not offered a single Sunday newspaper insert since early January — and hasn’t even offered printable coupons through Coupons.com since October.
- Mondelez International, which owns food and drink brands like Nabisco, also has not offered a newspaper insert since January.
- Kellogg’s hasn’t offered an insert at all in 2022.
A General Mills spokesperson told Coupons in the News that the shift away from Sunday coupon inserts in newspapers is intentional:
“General Mills has made a strategic decision to shift to more digital offers. However, consumers can still find the value they know and expect through a variety of digital outlets. In fact, we are introducing more coupons and incentives across the marketplace than we did last year.”
Procter & Gamble and Unilever still offer their own Sunday coupon inserts in addition to printable coupons. However, it appears that the days of the Sunday insert — like those of the hard-copy newspaper itself — are numbered.
So, where can you turn to find the latest coupons?
Coupons in the News says brands such as General Mills are making sure their coupons pop up on retailer websites and apps. You will also find them on cash-back apps like Ibotta.
The website Coupons.com is going to be closed down in the near future, to be replaced by cash-back app Shopmium. So, that will be one less place to get your printable-coupon fix.
If all of this news has you pining for the simpler days of a coupon insert and a pair of scissors, take heart: You can still find great coupon deals so long as you are willing to adjust your habits and embrace technology a bit.
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