6 Ways the Coronavirus Will Affect Black Friday

Couple in masks at a shopping mall
Photo by Syda Productions / Shutterstock.com

This story comes from partner site DealNews.com.

To say that 2020 has been a weird year is an understatement. And that weirdness is going to carry over into Black Friday.

From spread-out sales to fewer in-store deals, we cover the ways COVID-19 will impact this shopping holiday. Check out our guide so you’ll know what to expect this year.

1. Deals will be longer-lived

Black Friday deals typically last between one and five days during most years, but 2020 is no ordinary year. In order to accommodate restrictions due to the pandemic, many retailers are planning to extend the Black Friday season.

In the past, we’ve noted that the event has seemingly grown to encompass the entire month of November, but never has that statement been more true than this year.

Walmart has already released its plans to hold three events during November, rather than having just one or two huge days of deals around Thanksgiving. It’s also released ads for the first two of those events, and the first sale is underway!

2. Fewer in-store-only offers will be available

Every Black Friday, we see at least a handful of in-store-only offers. Often these are ridiculously good deals, like 32-inch TVs for $80 or special offers on the latest popular smartphones.

However, this year we’re expecting to see fewer of these kinds of deals. And if we don’t see less of them overall, we expect to see vastly different kinds of in-store-only offers.

Let’s take Walmart as an example, as we already have some idea of what it’s planning. The big-box giant is already advertising a TCL 55-inch 4K Roku TV for $148, which is right in line with the excellent TV deals we expect to see for Black Friday. The caveat is that this particular offer is only available online.

Walmart is having in-store-only offers this year, as well, but it seems that they’re for products that are less likely to sell out quickly.

We’ve seen great low prices advertised for things like vinyl albums, 4K movies, DVDs, PopSockets and certain kitchen items. Walmart will probably have a fair amount of these products in stock, so crowds won’t be rushing the doors to get in and snag these before they’re gone.

We fully expect other big stores like Target, Best Buy and Kohl’s to take similar steps.

3. Wait times will be longer

Consumers who shop in stores for Black Friday are no stranger to long wait times. Whether lining up before the doors open or queuing to pay, being prepared to wait has always been part of a good Black Friday strategy. However, this year’s wait times might be even lengthier.

Retailers understand that some shoppers will want to visit a physical location no matter what, but stores still have to adhere to health rules.

Stores are already noting that only a certain number of shoppers may be allowed inside at a time, which means once that capacity is reached, any extra shoppers will have to wait outside until others leave.

Even if shoppers opt to purchase online and pick up in-store, there’s a good chance they’ll need to wait.

We’re expecting more consumers to utilize methods of shopping online and physically picking up orders, such as in-store, curbside and drive-up pickup. Whatever method they choose, shoppers will have to wait for someone to hand off their orders, so the chances are good they’ll be waiting somewhere for a longer period of time than they might have banked on.

4. In-store crowds will be smaller

As mentioned above, stores are going to be limiting the number of shoppers allowed inside at one time. While some folks may be disappointed by longer wait times, this measure will at least translate to smaller in-store crowds in these cases.

However, considering retailers are encouraging consumers to shop early and online, we can expect fewer in-store crowds for Black Friday overall.

With the deals spread out, there won’t be the same sense of urgency to be in a store on Black Friday. And more deals moving online will help to cut down on in-store crowds, especially if shoppers opt to have orders delivered and not pick them up physically.

It’s not just stores making these changes, either. Anyone interested in seeing the 45-foot Christmas tree in the middle of the Walnut Room restaurant in Chicago this year will need to make a reservation. And they’ll have to eat a meal in the restaurant if they want to see the tree at all, a measure Macy’s is implementing at the location to cut down on crowds.

5. Major shipping delays could occur

Shoppers have seen shipping delays ebb and flow over the course of 2020, but we’re expecting a significant increase for the holiday season.

And it’s not just consumer analysts like us — retailers are also expecting major shipping delays. Because of that, they’re already encouraging people to do their holiday shopping; in fact, the sooner, the better this year.

While companies like Amazon and FedEx are hiring more seasonal employees to accommodate the increased demand, we recommend not counting on that. If you’re worried your holiday gifts won’t arrive in time, be sure to make a backup plan.

Shop early, have packages sent directly to recipients, or consider sending a picture of the gift if it won’t arrive in time, so the recipient will know what to expect.

Even if you’re not a fan of gift cards, this might be the year to embrace them — you can usually send these via email, so you can be assured they’ll arrive on time.

6. Physical gifts will win out over experiences

Gift-giving this year is going to be a throwback to what you may remember from childhood. That is, retail experts are expecting more physical gifts to be purchased in lieu of experiences.

With so much uncertainty surrounding concerts and other live events, as well as travel in general, it just makes sense for many shoppers to give something tangible this year.

Additionally, because many consumers have been stuck at home for the majority of the year, they haven’t been spending money the way they normally do. Spending usually associated with dining out, travel and other experiences may have been rerouted to items needed for working and eating more at home. Money saved in these categories could translate to more funds for gift-giving.

More from DealNews:

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
25 Things You Should Never Buy — and What to Buy Instead
25 Things You Should Never Buy — and What to Buy Instead

If you really want to save money, become a more intentional shopper.

8 Surprising Things No One Tells You About Retirement
8 Surprising Things No One Tells You About Retirement

Knowing what to expect can help you prepare for — and adjust to — life in your golden years.

My Favorite Amazon Purchases From 22 Years of Shopping There
My Favorite Amazon Purchases From 22 Years of Shopping There

Yes, I’ve been shopping on Amazon since the 1990s. These are among my most beloved buys.

13 Smart Tricks to Organize Every Room of Your Home
13 Smart Tricks to Organize Every Room of Your Home

Get your household organized with these brilliant and inexpensive tricks.

These 12 Reusable Products Save You Money Over and Over
These 12 Reusable Products Save You Money Over and Over

Buy reusable versions of these household items, and you won’t have to spend another dime on them for years.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
10 Things Frugal People Never Buy
10 Things Frugal People Never Buy

If you’re a true tightwad, the mere thought of spending money on these items gives you the willies.

10 Useless Purchases You Need to Stop Making
10 Useless Purchases You Need to Stop Making

You might as well flush your money down the loo if you spend it on these things.

The 16 Cars Most Likely to Last 200,000 Miles
The 16 Cars Most Likely to Last 200,000 Miles

One automaker takes half the spots on a list of the longest-lasting vehicles.

7 Social Security Rules Everyone Should Know by Now
7 Social Security Rules Everyone Should Know by Now

Confusion over Social Security is a shame, considering how many of us will need this money badly.

9 Shopping Mistakes to Avoid at Costco
9 Shopping Mistakes to Avoid at Costco

Are you missing out on serious savings at your favorite warehouse club?

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

They don’t make coffee makers like this anymore.

11 Products Now in Short Supply Due to the Pandemic
11 Products Now in Short Supply Due to the Pandemic

Many goods we take for granted have become tough to find in 2021.

7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

14 Things You Should Stop Buying in 2021
14 Things You Should Stop Buying in 2021

These convenient household products come with hidden costs that you might not have considered.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

Is Writing a Check Still Safe?
Is Writing a Check Still Safe?

Every time you pay by check, you hand your bank account numbers to a stranger.

6 Ways to Protect Your Retirement Accounts From Hackers
6 Ways to Protect Your Retirement Accounts From Hackers

Imagine having $245,000 stolen from your retirement account — and not being reimbursed.

8 Things You Should Replace to Improve Your Life Today
8 Things You Should Replace to Improve Your Life Today

Being frugal isn’t smart if you put off replacing these items.

This Is the Most Dependable Car Brand in the U.S.
This Is the Most Dependable Car Brand in the U.S.

This brand’s vehicles are least likely to give drivers repair headaches, according to J.D. Power.

13 Amazon Purchases We Are Loving Right Now
13 Amazon Purchases We Are Loving Right Now

These practical products make everyday life a little easier.

7 Hidden Sections of Amazon Every Shopper Should Know
7 Hidden Sections of Amazon Every Shopper Should Know

These little-known departments of Amazon are gold mines for deal-seekers and impulse shoppers alike.

7 Income Tax Breaks That Retirees Often Overlook
7 Income Tax Breaks That Retirees Often Overlook

Did you realize all these tax credits and deductions exist — or that they apply to retirees?

7 Social Security Benefits You May Be Overlooking
7 Social Security Benefits You May Be Overlooking

There’s more to Social Security than retirement benefits.

The 6 Best Investing Apps for Beginners
The 6 Best Investing Apps for Beginners

If you’re looking to ease into investing in the coronavirus economy with just a little money, check out these easy-to-use tools.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.