The 4 Best Things to Buy in January — and 4 to Avoid

Couple shopping for bedding
Photo by Pavel L Photo and Video / Shutterstock.com

This story comes from partner site DealNews.com.

January brings a new start for many people, thanks to New Year’s resolutions and a renewed motivation to accomplish their goals. For some, this new start might include revamping their spending habits after a long season of buying gifts for themselves and others.

Black Friday and the winter holidays are already an extended shopping period, but in 2020, Amazon Prime Day also fell much later in the year than usual. A good number of people may be burned out on shopping by now; if you’re not, you’re in luck.

Plenty of January sales are worth watching for in 2021. And what goes on sale in January, exactly? Keep an eye out for home fitness equipment to finally see deals, as well as winter clothing and bedding.

However, it’s not all great buys — be sure to check out what to avoid in January, too. And once you’re done reading, head to our guide on what to buy every month of the year, so you’ll know the items to shop for later in 2021.

The 4 Best Things to Buy in January

Fitness Equipment

New Year’s resolutions about getting fit are prevalent, to say the least, so we typically expect home fitness equipment to go on sale in January. While it might be more expensive or harder to find this year, that doesn’t mean we won’t see any deals.

Over December 2019 and January 2020, we saw a similar number of exercise equipment deals that were Staff Picks, meaning we designated them as “best of the best” offers. However, we saw almost 50% more equipment deals overall in January, compared to the month before it.

On the low end, you should be able to find sales taking up to 20% off select products at stores like Amazon and Target. But other retailers will have deeper discounts — up to 60% off or more.

Either way, watch for these sales in January to focus on specific items or categories. For instance, in January 2020 Dick’s Sporting Goods knocked up to 63% off strength equipment, which included weight benches and dumbbells, among other items.

Bedding

You can find bedding deals any time of year, but outside of Black Friday, January might just be when we see the most. This is due in large part to retailers offering what are known as white sales. These events can feature discounts of up to 70% or 80% off on sheets, blankets, pillows, towels, and other soft home goods.

Whether you need to upgrade your own sheets, outfit your guest bedroom, or just stock up on extras, this month is a prime time to snag all the soft home goods you need.

Look to stores of all types to offer great deals during these events, including J.C. Penney, Target, Kohl’s, Macy’s, and even designer outlets like Nordstrom Rack. And prices will be unbeatably low — think bath towels for as little as $3. Also keep an eye out for these sales to go by other names, like “bedding and bath sales,” for instance.

Winter Clothing and Styles

If you’ve held off on stocking your closet with sweaters, scarves, and gloves so far this winter, you’ll be glad to know January is a good time to buy cozy items at lower prices.

The month might not have as many clothing deals as December, but that doesn’t mean it’s lacking. As retailers start to make room for spring apparel, winter selections will be hitting clearance shelves.

Watch for common discounts to be around 60% to 75% at stores like Superdry, 32 Degrees, Kohl’s, and Macy’s. Stores like Dick’s Sporting Goods and Belk, meanwhile, will likely knock up to 75% off, and Jos. A. Bank could have discounts as high as 85% off.

You might think winter clothing on clearance is mostly coats, but it’s not. You’ll also probably find gloves for as little as $4, thermal socks for $5, cashmere socks for $8, scarves for $10, and beanies for $13. And yes, you can count on finding jackets for around $10 and coats for as little as $15.

January apparel deals aren’t all for winter clothing, though. You can also expect to see items like sunglasses for $6, polos for $2, and T-shirts for $3. So even if you aren’t in the market for winter styles, it’s a good idea to check out the January sales anyway.

Holiday Decor

Scoring deals on seasonal decor thanks to deep discounts is one of the most exciting things about the holidays being over. The best time to begin looking for these items is during After Christmas sales, but some of those sales will carry on into January. You can expect to save up to 75% on everything from trees and lights to ornaments and seasonal candies.

Watch for stores like Kohl’s, Walmart, Hayneedle, and eBay to offer the best deals in January on different kinds of holiday decor. However, there’s also a good chance Home Depot and Lowe’s will have their own post-holiday sales to celebrate. So be sure to check them for items like lights and outdoor decor such as inflatables.

4 Things NOT to Buy in January

Not everything you’ll see in January will be worth shopping. Check out the list below for the items you should avoid this month, and when you should buy them instead.

Gym Memberships

When to buy: In June

Why: January is usually a great time to buy gym memberships, but many gyms are still dealing with closings and occupant limits. Hold off until June, when gyms could have their operations closer to normal.

Video Game Consoles

When to buy: In November

Why: The latest Xbox and PlayStation consoles are too new to expect discounts right now, but by the end of the year, we should see bundles at notable price lows.

Smartphones

When to buy: From September to November

Why: The biggest models are typically released in the fall, so hold off on buying a new iPhone, Pixel, or Samsung smartphone until then.

Laptops

When to buy: In November

Why: Don’t expect January to carry any big sales on laptops. If you need a new machine, you’re better off waiting for the discounts that come with Back to School sales in late summer or Black Friday events in November.

More from DealNews:

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
The 2 Biggest Retirement Fears of Baby Boomers
The 2 Biggest Retirement Fears of Baby Boomers

Boomers have a lot of worries as they age, but two stand out.

9 Ways to Get Affordable Vet Care
9 Ways to Get Affordable Vet Care

Medical care for your furry friends can be expensive. Here are some tips to get affordable vet care.

9 Genius Storage Solutions for Your Home
9 Genius Storage Solutions for Your Home

These creative products on Amazon will hide unsightly clutter while saving space.

16 Products You Absolutely Do Not Need
16 Products You Absolutely Do Not Need

There are plenty of great ways to spend your money, but you can safely leave these products on the store shelf.

4 Streaming TV Services That Cost $20 a Month — or Less
4 Streaming TV Services That Cost $20 a Month — or Less

Here’s how to ditch cable and satellite TV — and save a bundle — without giving up your favorite shows.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

8 Tips for Retiring Comfortably on Social Security Alone
8 Tips for Retiring Comfortably on Social Security Alone

It’s never too early to start learning how to live well while living on less.

Am I Eligible for My Mother’s Social Security Benefit?
Am I Eligible for My Mother’s Social Security Benefit?

Can an adult daughter tap into her late mother’s benefit?

11 Generic Products You Should Buy at Costco
11 Generic Products You Should Buy at Costco

Not all generics are worthwhile, but these are among the best from Costco’s Kirkland Signature brand.

9 Things You’ll Never See at Costco Again
9 Things You’ll Never See at Costco Again

The warehouse store offers an enormous selection, but these products aren’t coming back.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

This Surprise Factor Can Raise Your Risk of Dementia
This Surprise Factor Can Raise Your Risk of Dementia

Nearly half of U.S. residents may face this threat.

Organize Your Home With These 10 Thrift Store Finds
Organize Your Home With These 10 Thrift Store Finds

Resolve to be clutter-free in 2021 with these secondhand purchases.

This Gas Station Scam Is Victimizing More Drivers
This Gas Station Scam Is Victimizing More Drivers

For the second straight year, a growing number of Americans believe they’ve fallen prey to this scam.

11 Laws You Could Be Breaking Without Knowing It
11 Laws You Could Be Breaking Without Knowing It

Seriously? Fibbing about the weather is a crime? This and other little-known legal traps await the unwary.

These Are the 3 Best Used Cars You Can Buy
These Are the 3 Best Used Cars You Can Buy

These vehicles boast reliability, safety and long-lasting value.

6 Legal Documents Retirees Need — but Don’t Have
6 Legal Documents Retirees Need — but Don’t Have

Few retirees have all of these documents that are crucial to their golden years — especially during a pandemic.

13 Things Seniors Can Get for Free — or Almost Free
13 Things Seniors Can Get for Free — or Almost Free

There are many ways to get cheap or free services and goods after reaching a certain age.

15 Amazon Purchases That We Are Loving Right Now
15 Amazon Purchases That We Are Loving Right Now

These practical products make everyday life a little easier.

Internet Providers Can’t Charge You for This Anymore
Internet Providers Can’t Charge You for This Anymore

Starting this month, your ISP no longer can bill you for this fee.

Can a Divorced Widow Claim Her First Husband’s Social Security Benefits?
Can a Divorced Widow Claim Her First Husband’s Social Security Benefits?

The rules are complicated when it comes to eligibility for survivors benefits.

9 Small Expenses That Are Bleeding Your Budget Dry
9 Small Expenses That Are Bleeding Your Budget Dry

Keep more of future paychecks by eliminating these budget-busting unnecessary expenses.

15 Painless Ways You Can Cut Costs in 2021
15 Painless Ways You Can Cut Costs in 2021

Follow these tips to save, so you’ll have money for things that really matter.

The Next 5 Groups Who Will Get the COVID-19 Vaccine
The Next 5 Groups Who Will Get the COVID-19 Vaccine

The CDC has unveiled a schedule that likely will determine who gets the next doses.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.