Photo (cc) by daveynin
Unwanted gray hair is no fun. But neither is spending money on a pill that claims to prevent or reverse graying hair, then finding out the product doesn’t work.
Two marketers are in trouble with the Federal Trade Commission for making unfounded claims that their products could prevent or reverse the dreaded gray hair.
Under settlements with the FTC, GetAwayGrey, LLC and its president Robin Duner-Fenter, the sellers of “Get Away Grey,” and Rise-N-Shine, LLC, its president Cathy Beggan, the sellers of “Go Away Gray,” are barred from making claims that their products treat gray hair unless they have “reliable scientific evidence to support them.”
The FTC is also pursuing legal action against a third company, COORGA Nutraceuticals, for making similar claims with its products called “Grey Defence.”
“These companies claimed their supplements could treat gray hair at its roots,” Jessica Rich, director of the FTC’s Bureau of Consumer Protection, said in a statement. “In fact, their root problem was a lack of evidence for their claims.”
The products in question, which include dietary supplements, shampoo and conditioner, contain the enzyme catalase, which the companies have stated attacks hydrogen peroxide, the chemical that causes hair to turn gray. The products were sold online and through retailers, including CVS and Walgreens.
The orders against the companies include a suspended $1.8 million judgment against the GetAwayGrey defendants and a $2 million suspended judgment against Rise-N-Shine defendants.
Perhaps some day there will be more products that actually make us look or feel younger. Until then, there is at least the FTC to help keep companies honest in their claims.