The price of gold recently exceeded $4,000 per ounce and seems to set new records daily. Yet many Wall Street experts predict further gains ahead.
Bank of America recently projected gold prices could hit $5,000 per ounce in 2026, and Goldman Sachs revised its end-of-2026 gold price forecast to $4,900 an ounce, although both banks caution there could be short and sharp corrections along the way.
Why is this happening, and is it too late for you to jump on board? Here’s what you need to know.
Why is gold soaring?
Some of the factors pushing gold prices higher have been around for hundreds of years; others reflect recent events. They include:
- Safe-haven appeal: Investors have always turned to gold as a store of value to protect against market volatility.
- Inflation and interest rates: Inflation concerns are persisting, as are expectations of a rate-cutting cycle by the Federal Reserve. Both make gold more attractive.
- Central bank purchases: Central banks around the world have been on a gold buying binge, creating demand that pushes prices higher.
- Economic and political uncertainty: The ongoing trade war, concerns over sovereign debt and a falling dollar are creating a flight to safety.
Should you buy now?
Gold, like any investment, should be approached carefully. It’s a volatile asset, and subject to sharp pullbacks. As with stocks or other risk investments, the longer your time horizon, the better.
Many, if not most, sophisticated investors keep a percentage of their assets in gold. But don’t go overboard. Most pros advise putting only about 10% to 15% of your long-term savings into gold.
Also important: who you invest with. Not everyone in the gold business is on the up-and-up, so you’ll need to be careful who you deal with. As with many things in life, it pays to shop around.
Here are a few top-rated precious metals companies to explore, offering gold, silver and expertise. Visit their sites to get more information, compare prices and ask questions.
Comparing is a great way to help you decide which company, if any, will best suit your needs.
Lear Capital
Lear Capital has been in business more than 25 years and claims 100,000 American customers and more than $3 billion in precious metals transactions.
They offer one-on-one guidance from experienced account reps specializing in gold IRAs, and they have an A+ rating with the Better Business Bureau and an “Excellent” rating on Trustpilot.
They’re endorsed by Glenn Beck and by Judge Andrew Napolitano.
Lear offers a free investor kit, access to real-time pricing, and a 24-hour risk-free purchase guarantee. In addition, they offer up to $15,000 in bonus metals with a qualified purchase, along with zero trade fees for an entire year.
Their preferred minimum is $20,000 in savings or in a qualified retirement account. Lear, like others on this list, will help you roll retirement account assets into precious metals.
Anthem Gold Group
Anthem Gold Group offers gold, silver, platinum and palladium coins and bars delivered directly to your home, or stored with them. They offer up to $25,000 in complimentary gold and silver, a 24-hour risk-free guarantee and waived IRA storage fees for up to 10 years.
Brian Kilmeade of Fox News endorses Anthem. Their minimum to get started is $10,000. They have a lowest-price guarantee, and offer a free investor kit. If you have questions, you can call 888-718-3963 and talk to an expert.
Get a Free Investor Kit from Anthem Gold
Goldco
Goldco is recommended by Sean Hannity, Tom Selleck, Lara Trump and Dennis Quaid.
They’re rated A+ by the Better Business Bureau and AAA by the Business-Consumer Alliance, and they received more than 7,600 5-star customer ratings. Money.com named them Best Customer Service in 2025.
Their suggested minimum investment is $20,000 in savings or $50,000 in a qualified retirement account. Their team of specialists will assist in rolling over existing assets into precious metals.
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