Now Hear This: You Can Save Hundreds on Hearing Aids

Hearing loss is isolating and depressing, and the cost of hearing aids can be overwhelming. But these tips will help you save — and rejoin the conversation.


A 2015 report from the President’s Council of Advisors on Science and Technology found the average price of a single hearing aid to be $2,300, AARP reported. And most people need two hearing devices. That is a serious chunk of change!

The hefty price tag can be attributed in part to development cost of sophisticated technology, but it is also related — traditionally — to a few companies controlling the market, a lack of transparency in the market and the need for individualized fitting by an audiologist.

“You can buy a hearing aid anywhere, but it will only be as good as the person fitting it,” audiologist Gyl A. Kasewurm tells AARP.

However, there are ways to hold down costs — and more are emerging as the market evolves.

1. Shop online

If you are comfortable shopping online for something as individualized as a hearing aid, it can be a path to serious savings.

In a major departure from tradition, many global manufacturers are now embracing direct-to-consumer online sales, according to AARP:

“Our members have some very cool internet sites,” says Carole Rogin of [the Hearing Industries Association]. (See the HIA website for the list.) A consumer can even get their hearing tested at some manufacturers’ sites. They then buy a recommended hearing aid from the site and then take it to a professional in their area for a fitting fee in the range of $500, Rogin says. (A check of one site showed that the online price was about $700 less than the retail price.)

2. Negotiate

If you are shopping in person, be sure to ask for a better deal. The average markup on hearing aids reviewed by Consumer Reports was 117 percent, which means retailers have room to give a little and still profit. Only 15 percent of the shoppers in Consumer Reports’ survey of costs tried to negotiate on price, but of those who did, 40 percent got a discount.

Compare prices at warehouse sellers such as Costco, CR says. They tend to have competitive prices and some have on-site audiologists.

3. Consider analog

Digital hearing aids tend to be more expensive, but they are not always better. Ask your seller to show you comparable analog units.

“Insist on a comparison between digital and analog models to see if you would not be just as happy with an analog hearing aid costing hundreds if not thousands less,” Massachusetts’ Health and Human Services Department advises.

Ask for the manufacturer’s technical specifications for both models and compare the maximum amplification (shown in decibel levels or dB) for each.

4. Try a personal amplification device

Advances in Bluetooth and other technologies are giving a boost to “personal sound amplification products” or PSAPs (or “sound-enhancers” or “personal listening devices”). Like hearing aids, these relatively inexpensive devices (roughly $50-$500 and up) fit in your ear to amplify sound. You can program your own settings through a Bluetooth app.

Note, however, that PSAPs are not hearing aids. They work for people without serious hearing loss who just want things a bit louder. No medical exam or hearing evaluation is required, but it’s smart to see a doctor first to rule out serious medical problems.

Money Talks News founder Stacy Johnson, with 50 percent hearing loss in one ear, uses a $350 PSAP called the Sidekick. He likes it for watching TV. His wife likes it, too, because he can turn up the volume for himself without affecting her.

“I have never used a hearing aid so I can’t compare,” Stacy says, but if you think a PSAP might help, why not try one before spending thousands of dollars out-of-pocket on hearing aids?

Where to get help covering costs

Some organizations and insurance plans will help with costs under certain circumstances. Here’s a rundown:

Medicare: No coverage for hearing aids, although your evaluation may be covered with a doctor’s order.

Workplace medical insurance: Most insurers don’t cover hearing aids, but there are exceptions so check your policy. New Hampshire, Rhode Island and Arkansas require insurers to provide adults with hearing aid coverage. AARP has details.

Lower income assistance: Some states cover hearing aids for Medicaid recipients. (See your state’s rules at the Hearing Loss Association of America.)

Veterans: Qualified military veterans can get hearing aids nearly free of charge from the U.S. Department of Veterans Affairs. See eligibility criteria here, at the VA website.

Obamacare: Through the Affordable Care Act a few state health insurance exchanges provide limited coverage. The Hearing Loss Association of America has state-by-state details.

Flexible spending accounts: Medical expenses considered deductible by the Internal Revenue Service that are not paid by your medical insurance are eligible for reimbursement from a flexible spending account.

“You can include in medical expenses the cost of a hearing aid and batteries, repairs, and maintenance needed to operate it,” says IRS Publication 502: 2014 guidance on deductible medical and dental expenses.

Consumer Reports: The magazine has compiled a comprehensive list of ideas and sources for financing, including nonprofit organizations.

Do you find yourself missing things and wondering if you might need a hearing aid? Do you have experience with buying one? Share with us in the comments section below or on our Facebook page.

Kari Huus contributed to this post.

Marilyn Lewis
Marilyn Lewis
After a career in daily newspapers I moved to the world of online news in 2001. I specialize in writing about personal finance, real estate and retirement. I love how the Internet ... More


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