10 Tips for Sane, Successful Stock Investing

Haven’t got the stomach for investing in the stock market? You are in good company.

Only 54 percent of American adults have any money invested in the stock market, according to a 2017 Gallup poll. The poll, which has been conducted since 1998, shows stock ownership has been hovering around that level for the past five years (with a low of 52 percent in 2013 and 2016) — far from its high of 67 percent in 2002.

Younger Americans seem particularly risk-averse. A Harris Poll survey last year showed 79 percent of millennials (ages 18 to 34) are not investing in the stock market.

Their caution is understandable — this generation came of age during the Great Recession. But especially for young people, who have time to ride out ups and downs in the market, stocks should be a part of any retirement savings strategy. They provide a way to stay ahead of inflation and build real wealth.

But whether you’re 18 or 58, it’s possible to invest in stocks safely and simply. Start by making sure you’re minding the following tips.

1. Spread the risk

Olivier Le Moal / Shutterstock.comOlivier Le Moal / Shutterstock.com

Stocks are riskier than a savings account or certificate of deposit. But they have historically delivered higher returns — which, again, you need to beat inflation and build up enough money to retire comfortably.

One way to take advantage of the higher returns offered by the stock market without taking on too much risk is to diversify your portfolio. In other words, don’t put 100 percent of your retirement savings in stocks. Put some in other types of investments — bonds, real estate and cash are common alternatives, for example.

Some investors use a rule of thumb to decide how much to invest in the stock market: Subtract your age from 100 and invest the remainder as a percentage in stocks. If you’re 40, for example, you’d keep 60 percent of your portfolio in stocks and 40 percent in other investments.

Today, many advisers and investors believe that rule is outdated. CNN Money says:

“[W]ith Americans living longer and longer, many financial planners are now recommending that the rule should be closer to 110 or 120 minus your age. That’s because if you need to make your money last longer, you’ll need the extra growth that stocks can provide.”

2. Buy mutual funds

JohnKwan / Shutterstock.comJohnKwan / Shutterstock.com

Choosing individual stocks is an especially risky way to invest in the stock market. If a company goes kaput, you stand to lose all the money you invested in it. Mutual funds that comprise shares of stock in multiple companies — known as “stock funds” — can better balance the risk of owning stocks.

Money Talks News founder Stacy Johnson explains in “Ask Stacy — How Do I Invest in a Mutual Fund?“:

“The chief advantage of a mutual fund is that it allows an investor to own a small slice of a big portfolio. Diversifying with a bunch of stocks or bonds is much safer than putting all your money into one or two stocks or bonds.”

3. Use index funds

dennizn / Shutterstock.comdennizn / Shutterstock.com

There are two main types of mutual funds when it comes to how they are managed: actively managed mutual funds and passively managed mutual funds, commonly called index funds.

Active mutual funds are run by a professional who aims to beat the market. Passive funds aim to mirror the performance of a market index — such as the Standard & Poor’s 500 stock market index — and require little management. In fact, they can be run by a computer. Due to these differences, active funds tend to come with heftier fees, and index funds tend to have much lower expenses.

As we reported in “This Type of Mutual Fund Offers Way More Bang for Your Buck,” the average expense ratio (operating cost) of active funds was 0.75 percent in 2016. By comparison, the average expense ratio of index funds was 0.17 percent

Some experts say that all you really need for investing in stocks is an index fund. As The Wall Street Journal has put it:

“The reason passive indexing does well is mundane but tried and true: Index funds feature diversification, minimal turnover and low expenses.”

4. Don’t waste money on fees

Jeramey Lende / Shutterstock.comJeramey Lende / Shutterstock.com

Don’t let mutual fund fees, portfolio management fees or trading fees eat up your capital. For most of us, these services just aren’t worth it.

To cut mutual fund fees, choose index funds instead of passive funds. To reduce portfolio management fees, consider whether you really need a portfolio manager or other financial adviser. For help with this decision, check out:

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